Propose the value proposition of the product or service the business will offer and explain the rationale.
Select a business idea which you would like to implement and complete this assignment. Note: You may use the same idea that you have used in discussion topics during Week 2 through Week 4.
Write a six to eight (6-8) page paper in which you:
- Propose the value proposition of the product or service the business will offer and explain the rationale.
- Outline the competitive market and the industry in which the business will operate.
- Determine at least two (2) strategies of each for protecting the following:Suggest methods to test the product idea for feasibility.
- the branding
- the logo
- the product technology
- Suggest methods to test the product idea for feasibility.
- Suggest at least three (3) strategies to incentivize the founding management team.
- Estimate the amount of cash needed to start the business. Provide a rationale to support your estimation.
- Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.