Identify Harley-Davidson’s strategy and explain its rationale.

Week 6 Case Study: Harley Davidson HD (found on page 520 of your main textbook)

Students should invest a significant amount of time reading and analyzing this case study.  This is an in-depth case study investigating HD strategy, competitive analysis, and positioning.

The write-up of this case study will consist of:

Title page

Introduction – Company overview of the significant events of HD within this case study

Questions: Each question should be answered with an in-depth analysis using several specific key strategies / practices from this course.

Title page


  1. Identify Harley-Davidson’s strategy and explain its rationale.


  1. Compare Harley-Davidson’s resources and capabilities with those of Honda. What does your analysis imply for Harley’s potential to establish cost and differentiation advantage over Honda?


  1. What threats to continued success does Harley-Davidson face?


  1. How can Harley-Davidson sustain and enhance its competitive position?



Page estimation: 5 pages

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