Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why?

Companies: Kraft Foods & Rockwell Automation

Word count: 500 – 600

 

Discuss the pressures for local responsiveness and global standardization faced by each firm. Which experiences the greater pull toward local responsiveness? Why? Which faces a greater need for global standardization? Why?

 

 

Support your arguments in all posts with the data and concepts from the readings, videos, and scholarly / reliable non-scholarly research!

 

Related posts

Latest posts

Leave a Comment

Leave a Reply

Your email address will not be published.